What an engaged community looks like
Whatsapp recently launched the communities feature, which lets you organize & manage multiple groups under one space. There are tons of interesting communities on Whatsapp today, including a super engaged Xoogler community managed by a bunch of ex-google folks.
It's interesting to evaluate what great engagement looks like. Following are stats from 3 communities:
Community 1
has a healthy reactions to messages ratio of 0.69.
Community 2
has a reactions to messages ratio of 0.27 indicating that only one in every 3 messages gets a reaction, but a healthy reply ratio of 28% which means that most queries on the group must be get answered.
Community 3
is the least engaged community with very few reactions & replies. This is reflective of announcement only groups, or groups with a handful of creators, and most participants are passive. Interestingly SuperGroup can also suggest ways of improving the engagement score for such communities.
Engagement score
At SuperGroup, we're working on coming up with a comprehensive vector of engagement scores which can indicate to the group admins where their community stands with respect to others.
Watch this space for more info soon !
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